How to: Six simple tips to increase traffic to your website

“How to get more traffic to my website” has got to be the biggest question of today’s internet age. Whether you are a large corporate or an in-house firm, traffic is the need of the day. Most of the online businesses fail due to lack of adequete traffic, but you can avoid this by following sound internet marketing techniques. Here are a few methods you can use to increase your website traffic.

1. Optimize your website

If you already have a decent site up and running but you are not getting any traffic, the first thing you can try is to rank in the SERPs. Start off with some keyword research, find a decently searched keyword with moderate competiton and optimize your site for that particular keyword. After you are finished with the on-page optimization, try your hands on some link building. Increase the number of inbound links to your website, submit to authorative directories, write some articles on your field of expertise and submit them to popular article directories, get active on popular forums in your niche, leave out useful comments on related popular blogs, exchange a few links with trusty sites related to your niche and see if you can rank within the top 10 for your targetted keyword.

Ranking in the SERPs takes time, it can be 3-6 or even 12 months, depending on the level of competition and the aggresiveness of your link building campaign, so be patient.

2. Start blogging

It is possible that you get some traffic, but you are stuck without any growth due to low amount of traffic. If that is the case, start a blog and start writting. Don’t be afraid to spill out a few secrets, let your visitors know the level of expertise you have in your niche. Try to hold your current traffic by blogging about what your users require, this will help them bring more traffic to your site by referring you to their friends and family. Post about something your users would want to read, ask yourself a few questions like “What answers could I be looking for as a visitor”, and try to answer them in your blog post. Keep your style of writing professional, to the point, yet enjoyable to read.

3. Get active on Social Media sites

Register your company profile on sites like Facebook, Twitter, LinkedIn etc. These sites are now seen more as a brand management tool than anything else. Due to the authority of these sites, you have a good chance of ranking for your company name with your profile on these sites. You can also use your keywords here to have a better chance of ranking in the SERPs with these profiles. Provide a direct link on your homepage to your social profiles so that your visitors can follow you there. Engage your visitors, let them know about you, your company, upcoming products, events, news and changes in your niche. Promote your blogs posts on your social media profiles. Communicating via social media gets you a great opportunity in converting your visitors into real time customers.

4. Guest Blogging on popular sites

Guest blogging is gaining in popularity and with platforms like MyBlogGuest people are getting a direct exposure with blogs interested in guest posting. More and more blogs have now started accepting guest posts. Guest blogging can provide you the exposure you need, your level of expertise and knowledge gets exposed to a broader range of traffic. Guest blogging can turn out to be decisive factor for your blog in terms of traffic and links. Try to find out blogs within your niche that accept guest posts, write an informative post for them in return for a link to your website. This way, you not only get traffic but also free inbound links. The real plus point of this is that if your posts gets published on popular blogs people treat you as an authority in your area of expertise.

5. Give something out for free

Give out something for free, it can be anything from a free coupon, product, service or advice. Just don’t be afraid of giving things out for free ocassionaly, because this will bring more people to your site, everyone loves the idea of something being free so it will more and more amount of traffic. The people you give out to free will refer you to their friends and family. You can ask them to write a review on their site about your products or services they will be happy to help.

You do get traffic from giving out things for free but its upto you to hold on to this traffic.

6. Build a PPC campaign

All of the mentioned above can take you some time to get traffic, but if you are looking for traffic instantly sign up with popular Pay Per Click programs with popular search engines like Google for Google Adwords, Yahoo or even with Facebook. It only takes a few minutes to setup a PPC campaign with these services and you will start getting traffic immediately but remember your site needs to be good enough to convert this traffic into sales, so make sure that you are ready to recieve the traffic.

CONCLUSION: For people to appreciate you, you need to build something so useful that you are able to hold onto whatever traffic you recieve. So first make your site so useful that those once visit you come back to you for more. Remember behind every successful site there is some useful content. So roll up your sleeves and start working, choose the best marketing technique that you find suitable for you and get the traffic flowing to you.

If you liked the post please take some time to promote this post to others via Social media or your own blog. So that maximum people can benefit from this post. You can also use the sharing buttons below.

ABOUT THE AUTHOR:

Akash Kumar is an aspiring blogger and writer based in India. He holds a great interest in SEO and blogging. He now blogs at iSEOforGoogle - a blog providing tips and techniques on SEO, Link building, Social media and other Internet marketing techniques. Follow him on Twitter @iSEOforGoogle to stay updated with his new posts and articles.

Top 5 tips to write effective blog posts

Blogging is a great, personal way to make your own space on the internet. Because most blog hosting sites are free – at least at the basic level – a lot of people have chosen blogs to get the word out about their opinions and matters close to their heart. Which is why, the blog world sometimes seems overwhelming and overpopulated. After all, if so many people are doing it – millions in fact – how are you ever to make your presence felt? Whether you blog about books, movies, travel, food, there are a million other blogs like yours that you have to compete with. Here are a few tips to make sure you have a fighting chance.

Blogging

  1. Be yourself: While there are a million blogs, there is only one you. This statement for blogging cannot be overstated. There is a reason you have chosen to blog, and not create a website or use any other platform. Blogs make it possible for your own personal voice to be heard, and you should not forget that. Your unique perspective on matters will immediately make you distinguishable from all the rest of them. Successful and popular bloggers are those who never lose their own voice, and who have a message and know how to keep their audience entertained and coming back for more. Continue reading

Tips to emerge as a marketing copywriter

*Copywriting

*Copywriting (Photo credit: Bazstyle | Photography)

Every business needs a strategic marketing policy for its growth. A well marketed product has better reach and forms the prime element of any business organization. An in depth analysis of the term marketing will reveal that, marketing is to:

  • Realize who the customer is
  • Fulfill their needs
  • And, retain them

Since, customers are the primary focus in marketing, marketing agencies constantly evolves ‘brand’ new techniques to promote their products. Over the recent years, the internet is fast progressing throughout the world. With more people increasingly becoming active over the internet, agencies are now shifting their focus towards cyberspace. With the aid of search engines, maps, apps, and social networking sites, the agencies are now using a marketing strategy known as personalized marketing.

As we scroll through pages, we come across certain captivating content. They make us take instantaneous decisions about buying, calling for further information, visiting stores to check out the products and so on. So, what is that, that drives us to make an immediate decision (or at least think of it?). It is the content written by the copywriters. They are the writers who create content for sales pages, commercials and direct mails.

So, what does it take to be a copywriter?

If you are a person, who cherishes writing, well, this can be an ideal field for you. But, becoming an established copywriter isn’t that easy. The content which you write must be pleasing and should drive the public to purchase the product. To become a successful copywriter, you should first be a good writer. So, I’ll begin with a few tips to write better and then I will gradually move towards tips on copywriting.

  1. Read a lot:

    1. Wait, don’t think, “I want to become a writer, not a reader.” There is a significant fact behind this. As you start reading more, you will come to understand, how to structure your writing and the trends in writing. This will give you an idea about switching tenses, grammar, use of adjectives and so on.
  2. Pen down all your thoughts:

    1. Our mind is constantly thinking about something. Lots of novel ideas and concepts might get your attention at one moment and leave you wondering about it, the next. So, it is advisable to have a scratchpad and a pen to jot down all your thoughts, so that you can use it when you write.
  1. Keep it simple:

    1. You don’t need to use complex words from your vocabulary or use complex sentences to prove your writing skills. The well received articles are always precise, simple and easy to understand. So, keep it as simple as possible.

Now, here are a few guidelines to become a good copywriter,

  1. The foremost thing any article should have is a ‘title’. A catchy title always attracts and engages the readers for further reading. So, try to come up with a captivating title (and a short one) for your content.
  2. Persuasive writing is another vital part of copywriting. Don’t end up writing over exaggerated content, while trying to be convincing. Authentic facts are always welcomed by the readers.
  3. Learn to split your content into shorter paragraphs. Readers find it less interesting to go through lengthy paragraphs. You can also use bullets for your content. This will highlight important content and readers can choose their information quickly.
  4. Maintain the balance of the article. Use short and long sentences alternately. Remember that a sentence should not have more than 15-16 words. Long sentences tend to become difficult to interpret and the readers have to read through the sentence multiple times to understand.
  5. Avoid stereotypical words like ‘redefined’,’ the next big thing’,’ to a whole new level’ and so on. People are subjected to these words from time unknown. They are no more ready to receive such articles.
  6. Always use the word ‘You’ instead of subscribers, customers and public. Remember that you are writing directly for the people and not for something else.

Now, these are some of the basic guidelines for better copywriting. Remember that there are lots to learn as they come. Write as much as possible, and one day you will ultimately discover your own style of writing.

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How Google +1 Will Affect Bloggers

Over a year ago, around March of 2011, Google has added another feature that may seem slight with the sudden appearance of the tiny button called the +1, but may have a significant change in the way bloggers deliver their output. This is the Google’s +1.

Overview of Google +1

Google +1 somewhat functions like a social network in such a way that it allows you to like a result in Google’s search pages. If you are signed in to your Google account and you search for a keyword using Google, you can give recommendation by clicking the +1 button. This way, people can give recommendation to a site without letting it show up in your social network account page.  

Importance of Google +1

Other than letting you express your appreciation to a website, it also a way of helping your contacts, friends, relatives, or other people with whom your opinion matters, find the good websites when they are doing their search through Google.

How Google +1 Will Affect Bloggers

Bloggers are always concerned about search engine optimization or more commonly known as SEO because this is what is responsible in making their blogsite easily searchable by people who are interested in what they are writing about. For this reason, link building and back linking are important because it improves SEO and Google search page ranks. However, SEO experts manipulate this by buying backlinks.

So for Google to determine if a website is indeed an authority, it incorporated a social media function when it comes to ranking websites in their search pages. When a web surfer liked the article in a website, they can simply click the +1 button and relay to Google that they liked what they have read.

As for bloggers, this means that they have to give more quality to their work in order to accumulate +1 votes and subsequently, improve their Google page rank. This also means, the days when writing garbage content and copying others’ articles just to improve their Google page rank will be over in no time.

How Bloggers Can Get Google +1 Votes

Certainly, bloggers would their blogs to get as much Google +1 votes as possible so they can get high rankings in the Google search page. In order to do so, it will help a lot if they will do the following:

  • Give readers what they want. Since Google +1 is about getting votes, be sure to create high quality content that readers will appreciate and give you +1 vote for.
  • Update your blog every now and then. Your readers or followers will take your blogsite more seriously if they know that it is well maintained by its owner.
  • Connect with your readers. Aside from knowing and understanding what the readers want and incorporating it in your article, give reactions to their comments on your blogs.
  • Promote your articles. You can do this in social media networks such as Facebook and Twitter where most people are into these days.

Final Thoughts

Google +1 may not be the same as Facebook or other social media sites but it does a good job in getting likes for websites and making this known to Google. This may be bad news for bloggers who create articles with quantity rather than quality as their guiding principle but it will certainly improve the blogging sector by encouraging writers to create articles with high quality content.

About the Author:

Kristine M. is an active blogger who writes about the new updates of Google and high speed internet. More interesting facts about Google can be read on her next posts. For more information on broadband, you can find cheaper internet service by comparing prices on Broadband Expert website.

Best Social Media Marketing tips to increase your blog readers

Social media marketing helps to increase your blog readers because social media sites like Facebook, Twitter, LinkedIn, Pinterest, Google+, etc… are used as the common tool for communication,it is the platform for internet users who can share various types of data and can communicate with each other. Getting website traffic through social media sites is known as social media marketing. This type of marketing helps in building links and is considered to be one of the key seo strategies. The more blog readers you get the more web traffic you receive.

The following are some of the best social media marketing tips to increase your blog readers:

  1. Maintain blogs with quality articles, to generate traffic from search engines it is important that you must write great articles. Use of keywords in the article should be appropriate with every post or page on your blog. Perform a keyword search and avoid stuffing, keyword density should be tracked using a checker or some other tool. You can seek advice from a content management team at an online marketing agency, who can write great articles for your site and increase the number of blog readers.
  2. Offer plugins or share buttons, most readers like to share the interested content to others using social sites if you offer plugins or social media buttons. It makes it very ease for them to share just by clicking a button, so install plugins at the end of content on your blog. This will increasechances of sharing content on different sites and getting new blog readers.
  3. Recycle or repost others content, if you find any valuable and good content on others website then doesn’t hesitate to share from their website to your social sites. As people who read content of others from your site feel it is informative and may go to your site for more information. In this way you benefit when you post others content to your social circles.
  4. Allow guest blogging on your site,allowing guest authors to write niche articles on your blog helps you to get more traffic. At the same time writing for others blogs can also help you in increasing the number of incoming links, specify an author bio at the end of the post and reply to all the comments. In this way you can maintain good relationship with blog readers.
  5. Promote your blog through social media networking; link your blog from your social media profiles. Make sure your blog is very simple to access by implementing plugins so that readers can share your blog post. Also make sure your blog is included in all your profiles.
  6. Make best Use of twitter to promote your blog: Try to host a tweet chat with your blog readers about your new post, this could help you to come with new ideas, and positive conversations will help you in getting new blog readers and make your brand more popular.
  7. Include video blog in your website:  Having videos on your site helps readers in many ways, Since users find videos to be more informative and at the same time they feel them to be more interactive. Note that videos spread viral on all social media platforms this way you get more website traffic when you include videos and this increases your blog readers.
  8. Add social book marking tools for your blog:  Create a social book mark tool to your website or blog so that it helps readers or visitorsto store and share the content to most popular social sites.
  9. Blog appearance: Make use of different platforms that are available online to bring great look to your blog, organize proper navigational layout that is organize your links.

Kate Ford is Tech writer from the UK. Catch her @thetechlegend on Twitter

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7 Common mistakes to avoid for building a natural link profile

If you have been following SEO for some time, by now you would have a fair idea that quality links are everything. Okay okay, if not everything then certainly one of the most important things. All too often however, link building methods have raised quite many questions  by being associated with questionable SEO practices such as link buying or link spamming.

The key to success with any link building campaign is to create as natural a link profile as possible. In order to do this, there are things you should avoid and things that you should be doing… so let’s get started.

1. Using the same anchor text for all the links

A very common mistake that many people quite often make. I still see a lot of people using the same anchor text while building incoming links to their website. They simply ignore the fact that search engines are looking for natural links and it doesn’t look natural if all the links have the same anchor text. Always try to mix up the anchor texts in your links. You certainly can’t control the anchor text for all of your incoming links. But the ones you do, make sure to utilize it properly.

Using 3-4 different anchor text is a good practice to follow while building inbound links. Always target your most important keywords in those links.

2. Building too many links from the same domain

Links are counted as votes to a site being linked to. The same way in an election you can’t vote more than once, too many links coming from a single domain are not given much value. In many cases having even 100 links from the same domain can be counted as a single link by the search engines. But this highly depends upon the authority of the site and the link value of the site linking to you.

For example, 100 incoming links from CNN or NY Times or any other authority site in your niche will make a huge difference to your link profile. But you can’t expect the same to happen if the site giving  you hundreds of links is not an authority in its niche. It will still be counted as a single link by the search engines.

So don’t be too happy if you get a thousand links from a forum or a single site. Get your ass out there and start working on getting links from different domains.

3. Building only do-follow links

First of all there is nothing like a do-follow tag in HTML. There is a no-follow tag in HTML which instructs the search bot not to crawl that link. Adding no-follow tags prevents passing any link juice to the linked page. Do-follow is just a term coined for the absence of no-follow tag in a link. Which means that the link can pass juice. So don’t get confused with the terms. 

If you are really taking link building seriously you should also emphasize on making it look natural. Search engines look for natural link profiles. A natural link profile contains all kinds of links. Do-follow and no-follow links both. A link profile with only do-follow links looks dubious and is certainly going to raise a lot of eyebrows. So from next time whenever you have a chance of getting a link even if it is a no-follow, just grab it!

You don’t have to worry about the number here. Even not to worry if you are getting all the  do-follow links. If you are building the links naturally eventually you’ll have a good balance of do-follow and no-follow. What you have to remember is that a link is a link whether a do-follow or a no-follow.

4. Not mixing it up

A natural link profile would contain links from all kinds of sources. Like from websites, blogs, social media sites, etc. Do not concentrate only on getting links from one type of source. Mix it up!

Make profiles on popular social media sites. Start a social media campaign, work on getting links from other people’s profiles. Ask people to share your links on their profile. Write guest posts for other blogs. Contact established bloggers in your niche ask them for links. Submit articles and press releases. Read this post to learn tons of efficient ways of getting links from different sources.

Remember while asking people for links, they owe you nothing! So they won’t link back to you unless you really have something on your site that would be helpful for them or for their readers. So make sure you deserve to get links first before asking anyone to link to you. 

5. Using PageRank for link assessment

A very common misconception that many site owners have is that, a high PR link is the most ideal link to have. People are more inclined towards a page’s PR than the quality of a link from that page. Remember that PR is just an indication of the quality of a web page. It certainly doesn’t define it’s link value.

For an example, a page with PR value of 2 and only 10 outgoing links would be a far better choice to get a link from, than a link from a page with a PR 4 and 100 outgoing links.

The linking value of a page generally depends on four factors - 

1. The number of incoming links to that page.

2. The quality of the incoming links to that page.

3. The number of outgoing links from that page.

4. And MOST importantly the quality of the pages it links to.

After Google’s recent Panda and Penguin updates, a page will either lose or lessen its linking value by linking to a low quality or a spam page. So if you are spending your time and energy on building links from other web pages make sure you assess their linking value based on the above four factors.

6. Targeting different niche

A lot of people think that no-matter what, a link is still a link. Well of course yes, it is. But spending a lot of time on getting a link from an online beauty a shop won’t do any good to your rankings if your website sells cars.

You need to concentrate on your own niche. Make sure you put all the efforts and time on links that will ultimately give you rankings and if not, targeted traffic!

So spend your time and effort on quality and authority sites within your niche.

7. Not linking deep 

A very common mistake that a lot of people do; is building links only for their homepage or any other important page. Your link profile can not look natural if you have hundreds of links for your homepage and 0 links for other inner pages. A healthy backlink profile can not be one-dimensional. You have got to link deep.

Every site has a bunch of important sub-pages. Your job is to identify the sub-pages that could be important for your target audience and the pages you wish to promote. After the identification of those pages, make a list of these pages according to their importance. After you have a list of pages that are most valuable for your site, now you can decide how time you have to give building links for each page.

Dedicate more time for the most important page in that list, a bit less for the next page and so on…

In a few months of time, you won’t only have lots of links for all your important pages but they will also start ranking separately for different search terms in the SERPs. Which will mean more organic search traffic and more chances of sales. Also it will increase your link authority as a whole.

CONCLUSION: As long as your link building campaign is natural you don’t have to worry about these things. But it’s good to keep them in your mind incase you are overstepping the line. 

If you liked the post please take some time to promote this post to others via Social media or your own blog. So that maximum people can benefit from this post. You can also use the sharing buttons below.

ABOUT THE AUTHOR:

Akash Kumar is an aspiring blogger and writer based in India. He holds a great interest in SEO and blogging. He now blogs at iSEOforGoogle - a blog providing tips and techniques on SEO, Link building, Social media and other Internet marketing techniques. Follow him on Twitter @iSEOforGoogle to stay updated with his new posts and articles.

Top 10 SEO Myths of Today

Search engine algorithms have become very advanced these days. From the times of keywords, meta tags and links they have come to social signals, domain authority and branding. But still many of the people in the industry remain so much uneducated when it comes to SEO that it leads to a myth being born everyday. As they say “A little knowledge is dangerous”, this seems to be the case with all the SEO myths around.

It is very unfortunate that so many people still believe in these myths and preach it to the others. So what are these myths lets have a look.

1. High PageRank helps in rankings

PageRank(PR) still holds a very strong myth around itself. Most of the people are more concerned about their PR instead of their rankings. The most common belief about PR is that a site having higher PR will rank better than sites having lesser PR. But that is not true, PR is all about getting links from pages (see the definition of PR), but the ranking algorithm is much more complex than that. Google has more than 200 ranking signals that it uses to rank pages. PR is still a ranking signal but its not the only one, there are plenty more important things to worry about instead of just PR. You can check it yourself using the SEO for Firfox tool.

2. .GOV and .EDU links carry more weight

The fact that most of the .gov and .edu sites are of very high quality and have a high PR associated with them, most of the people think that link from these domains carry a lot of weight in the search engine’s ranking algorithms. .EDU and .GOV are just another type of domain extension nothing more. This is what Matt Cutts had to say about this.

Some people ask about links from DMOZ, links from .edu or links from .gov, and they say: “Isn’t there some sort of boost? Isn’t a link better if it comes from a .edu?” The short answer is: no, it is not. It is just .edu links tend to have higher PageRank, because more people link to .edu’s or .gov’s.” (source Matt Cutts interview with Stephen Spencer)

If you can manage to get links from authority educational and governmental sites that is good for you, but they are not the only authority links you can get. There are plenty more authority sites within your niche itself.

3. Anchor text is the only ranking signal within links

Search engines are getting smarter with time and as they have come too far from keyword density and meta tags, you can not rely on the anchor text solely. I am not denying the fact that anchor text still carry weight but the things are changing very fast. Anchor text are no longer the only factor that the search engines are considering while crawling links. Bill Slawsky was awesome enough to discuss How a search engine might weigh the relevance of anchor text differently with search engine patents.

4. Meta tags help in rankings

If its except for the title tag all the other meta tags such as keywords and description are NOT important factors for rankings. Its been years since they have been dead in the eyes of the search engines. If you are still putting your efforts in optimizing these tags you are certainly wasting your time. Google made an announcement regarding this on its official webmaster central blog.

5. Linking out to authority domains can boost your rankings

If this was to be true it would have been much easier to rank by simply linking out to domains like Google, Yahoo, Amazon etc. Linking out to related and quality websites improves your user experience and trust.

Having said that it does not mean that you should not link out to authority domains. You should. Its a good practice to link to related sites and pages from your website if it serves value to your visitors. It not only increases the level of trust for your website in the eyes of your users but also the search engines if you strictly stick to relevancy while linking out. So it can be beneficial.

But do not expect to get any advantage for linking out to authority domains which serves no purpose for your website/page.

6. Keyword density is an important part of SEO

I am so sick of hearing this. Unless you are targeting a keyword that literally has no competition and yours is the only page targeting that keyword, otherwise it is not at all important.

I am so much surprised to see that how many people still believe in keyword density and practice this, considering it to be the most important factor for rankings. Check out what the well known SEO experts say about keyword density

7. Forum posting and blog commenting are the best ways of building back links

This is what I hear the most of the times on many of the forums around. Most of the people are so lazy that they can not put their effort into trying something other than this. All these people hate to agree to the fact that links from blogs and forums have been so much abused by the spammers that they have lost their value. How can a link from a page benefit you if its linking out to 100 other pages from the same page. I am absolutely not against blog commenting for links but I certainly can guarantee you that they are not the best around.

8. Linking out to too many sites can negatively affect your rankings

Linking out to sites doesn’t affect you in anyway, not positively not negatively. Unless you are linking to spamy or too many low quality sites you need not to worry about this. The more number of sites you link to the lesser link juice these sites get from you. But this does not affect your sites rankings. Read what Rand Fishkin has to say link juice flow.

9. Link Exchanging is the best way to go for building links

Search engines have always been against any kind of link partnership that isn’t natural and tries to manipulate their algorithms. Whether it be a two-way link exchange or a three-way link exchange these patterns are very easy to observe. And not only search engines have diminished the value of these links but they also penalize the sites involved in these practices once discovered. Matt Cutts announced death of cheesy link exchange a lot ago on his blog. So it is advised to keep away from all kinds of link networks.

10. Putting No-Follow on all the outgoing links will increase my rankings

If this would have been true nobody would have been giving out do-follow links to other sites. If you are mentioning a site on some page of your site that means that adds value to your site, so its a good practice to allow do-follow links on outgoing links that you trust. But I can assure you that adding no-follow on outgoing links won’t help you in anyway. Here’s what Matt Cutts had to say about this on his Google Plus profile.

Okay that was it. Now its up to you to spread the truth around. One advice I want you take from here is that, whenever you come around something you doubt about its better you do some research before you consider it to be true for the rest of your life.

If you really want to be educated enough with SEO. Make sure to follow the top resources in the industry like Search Engine Land and Moz

I have tried my best to cover the most popular myths in the industry. If you have any suggestions or anything to add, let me know in the comments.

If you liked the post please take some time to promote this post to others via Social media or your own blog. So that maximum people can benefit from this post. You can also use the sharing buttons below.

ABOUT THE AUTHOR:
Akash Kumar is an aspiring blogger and writer from India. He now blogs at iSEOforGoogle a Google SEO Blog - providing tips and techniques on SEO and other Internet marketing aspects. You can follow him on Twitter @iSEOforGoogle

How to Make Good Conversion with a Landing Page

If you want to draw readers and visitors to your site, one of the best ways to do this is to learn how to make good conversion with a landing page. Many times web marketers will send their visitors to a generic page in hopes of gaining more traffic. This simply is not the best technique to follow.

If you want to attract readers to your site in order to get them signing up for a big giveaway or to make a significant purchase, you need to design an attractive and absolutely relevant landing page. Within their own email, readers can’t always take the action that you are hoping for, and this is where a creative and helpful landing page comes in handy. Also, many times the link may lead your visitors to a page that isn’t even relevant to the information that they might have expected to see.

There are some vital steps you can take that will significantly improve the efficiency of your landing pages. First of all, it is always a smart idea to set up your keywords or your e-mail pitches to be aligned with your landing page. They need to be strictly relevant to your niche and to your goal.

It is also wise to make a clear path as to where you want your readers to go for making them take the desired action. Many times business owners fail at this and make this path too generic. Your visitors need to know clearly where to go and what to do once they arrive at your landing page. In other words, they should easily find the path of your conversion tunnel. If you can avoid adding excessive links that are not relevant to your offer, it will help optimize your landing page and show off your tunnel more clearly.

At any instance, you aren’t trying to get visitors just to surf your site. You actually want them to find your landing page that has the specific offer they have interest in. Your goal is to get them to complete the one action that you have in mind. If you have a particular theme or message on your email or in your search keywords, it is best to repeat this message on your landing page – but remember to rephrase it. This way any confusion can be avoided, and you will gain greater traffic that converts.

Another good tip is to keep everything short and to the point. If your readers have to scroll down to find your offer, they will be less likely to find it. Make your goal and your offers as precise and to the point as you can. More often than not, readers don’t read every word of an email or a landing page. Make sure you keep this in mind and design and use graphics and headers that will attract your visitor’s attention and draw them in.

If you make very good use of white space and the copy, the reader’s eyes will be more inclined to see what you are offering to them. If you place attractive images next to the most important text, this helps out as well. I implemented this idea on one of my coupon site which deals on psprint coupon and diamonds USA coupons. It really helped me to convert visitors into lead.

Designing your landing page as user friendly and attractive as you possibly can, will gain the attention of your visitors and in turn draw more traffic to your webpage. These steps can ensure you higher ranking, visitor traffic and much success in the arena of website marketing.

 

ABOUT THE AUTHOR

Costea often writes about social media, technology and blogging tips. He also blogs about coupon and discount offers such as psprint coupon and diamonds USA coupons. Currently, he is writing for CouponTriumph, a coupon blog that offers psprint coupon anddiamonds USA coupons.

Google is getting faster at indexing – Indexes and ranks webpage in just 5 minutes!

I just found out something very interesting to as to how fast can Google index and also rank a webpage. I started writing a blog post on this blog at 2.45 PM (IST) and pressed the publish button at 3.01 PM (IST) and when I was searching for my site’s indexed pages in Google just 5 minutes later I was surprised to see the recently published post appearing there.

So, I again made a search for site:http://iseoforgoogle.wordpress.com/2011/11/07/132/ (the url for that post) and was confirmed that the page was indexed in just 5 minutes. Now, I did a search for the title of the webpage “Link building the generous way” but I couldn’t find it in the top 10 not even in the top 40. Even though the page was way behind for it’s title but still it gives the basic picture of fast Google is at indexing the pages and ranking them.

So, now the question is, is this an effect of the Google’s freshness update? Well it could be, because me myself haven’t seen the pages getting indexed and ranked so fast in the SERPs.

However, I can certainly improve the rankings of the page because as you can see I haven’t included my keywords in the URL of the page, doing so would increase my rankings for the keyword. But I would rather want to see how the page performs after a few days.

P.S. – Now this post has also been indexed, and it hardly took a minute to get indexed after getting published.

    Update:-

3.30 PM – Now this page ranks for the mentioned keyword and now I can’t find that page nowhere even in the top 100. Now this is getting interesting!

ABOUT THE AUTHOR:

Akash Kumar is a SEO professional who has been working in the SEO industry since 6 years. He now blogs at iSEOforGoogle – a blog proividing tips and technqiues on SEO, link building, social media and other Internet marketing aspects. Make sure to follow him on Twitter @iSEOforGoogle to stay updated with his new posts and articles.

Link building the generous way

I have always believed in generosity and love the people who do the same. Probably SEOs are one of the most generous people you’ll ever find online. I have always wanted to work that way. Just put in your best and don’t expect for something in return and the it comes to you when the least expected.

Link building can be done the same way. You just need to do the work on your end and people will appreciate your work, if there is something to be appreciated!

Here are a few tips for building links by socializing with people.

1. Good content is the key to success – No wonder how many times you’ve heard this, but it really is. The same thing is with link building. You always do not need to spend thousands of dollars to create a link bait or manage a link building campaign. Good content is often enough.

The most basic start to a link building strategy should be to produce good content for your own website. Once you do that people won’t hesitate in linking back to you for free.

2. Give others a chance to see your work – A lots of people from your industry will like you, mention you if they really find something in you.

    1. Follow your industry experts on Twitter, Facebook, Google Plus etc. Read their blogs regularly and make sure that you followup with some comments when you have something useful to add to them. Let them know of your knowledge, experience, expertise and most importantly that YOU EXIST!

    Most of these people are not egoistic and will be happy to mention your work wherever they can. You don’t even have to ask it.

    For example,

    I have always been a frequent reader at the SEO 2.0 Blog and Tad Chef has been generous enough to mention some of its readers in a full blog post. It feels so good when you’ve just started and some of the experts mention you.

    It feels extremely amazing when the SEO legends like Danny Sullivan retweet your tweets.

    So people do recognize you but the only thing you need to do is be patient and always work for without expecting the results.