How to: Six simple tips to increase traffic to your website

“How to get more traffic to my website” has got to be the biggest question of today’s internet age. Whether you are a large corporate or an in-house firm, traffic is the need of the day. Most of the online businesses fail due to lack of adequete traffic, but you can avoid this by following sound internet marketing techniques. Here are a few methods you can use to increase your website traffic.

1. Optimize your website

If you already have a decent site up and running but you are not getting any traffic, the first thing you can try is to rank in the SERPs. Start off with some keyword research, find a decently searched keyword with moderate competiton and optimize your site for that particular keyword. After you are finished with the on-page optimization, try your hands on some link building. Increase the number of inbound links to your website, submit to authorative directories, write some articles on your field of expertise and submit them to popular article directories, get active on popular forums in your niche, leave out useful comments on related popular blogs, exchange a few links with trusty sites related to your niche and see if you can rank within the top 10 for your targetted keyword.

Ranking in the SERPs takes time, it can be 3-6 or even 12 months, depending on the level of competition and the aggresiveness of your link building campaign, so be patient.

2. Start blogging

It is possible that you get some traffic, but you are stuck without any growth due to low amount of traffic. If that is the case, start a blog and start writting. Don’t be afraid to spill out a few secrets, let your visitors know the level of expertise you have in your niche. Try to hold your current traffic by blogging about what your users require, this will help them bring more traffic to your site by referring you to their friends and family. Post about something your users would want to read, ask yourself a few questions like “What answers could I be looking for as a visitor”, and try to answer them in your blog post. Keep your style of writing professional, to the point, yet enjoyable to read.

3. Get active on Social Media sites

Register your company profile on sites like Facebook, Twitter, LinkedIn etc. These sites are now seen more as a brand management tool than anything else. Due to the authority of these sites, you have a good chance of ranking for your company name with your profile on these sites. You can also use your keywords here to have a better chance of ranking in the SERPs with these profiles. Provide a direct link on your homepage to your social profiles so that your visitors can follow you there. Engage your visitors, let them know about you, your company, upcoming products, events, news and changes in your niche. Promote your blogs posts on your social media profiles. Communicating via social media gets you a great opportunity in converting your visitors into real time customers.

4. Guest Blogging on popular sites

Guest blogging is gaining in popularity and with platforms like MyBlogGuest people are getting a direct exposure with blogs interested in guest posting. More and more blogs have now started accepting guest posts. Guest blogging can provide you the exposure you need, your level of expertise and knowledge gets exposed to a broader range of traffic. Guest blogging can turn out to be decisive factor for your blog in terms of traffic and links. Try to find out blogs within your niche that accept guest posts, write an informative post for them in return for a link to your website. This way, you not only get traffic but also free inbound links. The real plus point of this is that if your posts gets published on popular blogs people treat you as an authority in your area of expertise.

5. Give something out for free

Give out something for free, it can be anything from a free coupon, product, service or advice. Just don’t be afraid of giving things out for free ocassionaly, because this will bring more people to your site, everyone loves the idea of something being free so it will more and more amount of traffic. The people you give out to free will refer you to their friends and family. You can ask them to write a review on their site about your products or services they will be happy to help.

You do get traffic from giving out things for free but its upto you to hold on to this traffic.

6. Build a PPC campaign

All of the mentioned above can take you some time to get traffic, but if you are looking for traffic instantly sign up with popular Pay Per Click programs with popular search engines like Google for Google Adwords, Yahoo or even with Facebook. It only takes a few minutes to setup a PPC campaign with these services and you will start getting traffic immediately but remember your site needs to be good enough to convert this traffic into sales, so make sure that you are ready to recieve the traffic.

CONCLUSION: For people to appreciate you, you need to build something so useful that you are able to hold onto whatever traffic you recieve. So first make your site so useful that those once visit you come back to you for more. Remember behind every successful site there is some useful content. So roll up your sleeves and start working, choose the best marketing technique that you find suitable for you and get the traffic flowing to you.

If you liked the post please take some time to promote this post to others via Social media or your own blog. So that maximum people can benefit from this post. You can also use the sharing buttons below.

ABOUT THE AUTHOR:

Akash Kumar is an aspiring blogger and writer based in India. He holds a great interest in SEO and blogging. He now blogs at iSEOforGoogle - a blog providing tips and techniques on SEO, Link building, Social media and other Internet marketing techniques. Follow him on Twitter @iSEOforGoogle to stay updated with his new posts and articles.

Top 10 SEO Myths of Today

Search engine algorithms have become very advanced these days. From the times of keywords, meta tags and links they have come to social signals, domain authority and branding. But still many of the people in the industry remain so much uneducated when it comes to SEO that it leads to a myth being born everyday. As they say “A little knowledge is dangerous”, this seems to be the case with all the SEO myths around.

It is very unfortunate that so many people still believe in these myths and preach it to the others. So what are these myths lets have a look.

1. High PageRank helps in rankings

PageRank(PR) still holds a very strong myth around itself. Most of the people are more concerned about their PR instead of their rankings. The most common belief about PR is that a site having higher PR will rank better than sites having lesser PR. But that is not true, PR is all about getting links from pages (see the definition of PR), but the ranking algorithm is much more complex than that. Google has more than 200 ranking signals that it uses to rank pages. PR is still a ranking signal but its not the only one, there are plenty more important things to worry about instead of just PR. You can check it yourself using the SEO for Firfox tool.

2. .GOV and .EDU links carry more weight

The fact that most of the .gov and .edu sites are of very high quality and have a high PR associated with them, most of the people think that link from these domains carry a lot of weight in the search engine’s ranking algorithms. .EDU and .GOV are just another type of domain extension nothing more. This is what Matt Cutts had to say about this.

Some people ask about links from DMOZ, links from .edu or links from .gov, and they say: “Isn’t there some sort of boost? Isn’t a link better if it comes from a .edu?” The short answer is: no, it is not. It is just .edu links tend to have higher PageRank, because more people link to .edu’s or .gov’s.” (source Matt Cutts interview with Stephen Spencer)

If you can manage to get links from authority educational and governmental sites that is good for you, but they are not the only authority links you can get. There are plenty more authority sites within your niche itself.

3. Anchor text is the only ranking signal within links

Search engines are getting smarter with time and as they have come too far from keyword density and meta tags, you can not rely on the anchor text solely. I am not denying the fact that anchor text still carry weight but the things are changing very fast. Anchor text are no longer the only factor that the search engines are considering while crawling links. Bill Slawsky was awesome enough to discuss How a search engine might weigh the relevance of anchor text differently with search engine patents.

4. Meta tags help in rankings

If its except for the title tag all the other meta tags such as keywords and description are NOT important factors for rankings. Its been years since they have been dead in the eyes of the search engines. If you are still putting your efforts in optimizing these tags you are certainly wasting your time. Google made an announcement regarding this on its official webmaster central blog.

5. Linking out to authority domains can boost your rankings

If this was to be true it would have been much easier to rank by simply linking out to domains like Google, Yahoo, Amazon etc. Linking out to related and quality websites improves your user experience and trust.

Having said that it does not mean that you should not link out to authority domains. You should. Its a good practice to link to related sites and pages from your website if it serves value to your visitors. It not only increases the level of trust for your website in the eyes of your users but also the search engines if you strictly stick to relevancy while linking out. So it can be beneficial.

But do not expect to get any advantage for linking out to authority domains which serves no purpose for your website/page.

6. Keyword density is an important part of SEO

I am so sick of hearing this. Unless you are targeting a keyword that literally has no competition and yours is the only page targeting that keyword, otherwise it is not at all important.

I am so much surprised to see that how many people still believe in keyword density and practice this, considering it to be the most important factor for rankings. Check out what the well known SEO experts say about keyword density

7. Forum posting and blog commenting are the best ways of building back links

This is what I hear the most of the times on many of the forums around. Most of the people are so lazy that they can not put their effort into trying something other than this. All these people hate to agree to the fact that links from blogs and forums have been so much abused by the spammers that they have lost their value. How can a link from a page benefit you if its linking out to 100 other pages from the same page. I am absolutely not against blog commenting for links but I certainly can guarantee you that they are not the best around.

8. Linking out to too many sites can negatively affect your rankings

Linking out to sites doesn’t affect you in anyway, not positively not negatively. Unless you are linking to spamy or too many low quality sites you need not to worry about this. The more number of sites you link to the lesser link juice these sites get from you. But this does not affect your sites rankings. Read what Rand Fishkin has to say link juice flow.

9. Link Exchanging is the best way to go for building links

Search engines have always been against any kind of link partnership that isn’t natural and tries to manipulate their algorithms. Whether it be a two-way link exchange or a three-way link exchange these patterns are very easy to observe. And not only search engines have diminished the value of these links but they also penalize the sites involved in these practices once discovered. Matt Cutts announced death of cheesy link exchange a lot ago on his blog. So it is advised to keep away from all kinds of link networks.

10. Putting No-Follow on all the outgoing links will increase my rankings

If this would have been true nobody would have been giving out do-follow links to other sites. If you are mentioning a site on some page of your site that means that adds value to your site, so its a good practice to allow do-follow links on outgoing links that you trust. But I can assure you that adding no-follow on outgoing links won’t help you in anyway. Here’s what Matt Cutts had to say about this on his Google Plus profile.

Okay that was it. Now its up to you to spread the truth around. One advice I want you take from here is that, whenever you come around something you doubt about its better you do some research before you consider it to be true for the rest of your life.

If you really want to be educated enough with SEO. Make sure to follow the top resources in the industry like Search Engine Land and Moz

I have tried my best to cover the most popular myths in the industry. If you have any suggestions or anything to add, let me know in the comments.

If you liked the post please take some time to promote this post to others via Social media or your own blog. So that maximum people can benefit from this post. You can also use the sharing buttons below.

ABOUT THE AUTHOR:
Akash Kumar is an aspiring blogger and writer from India. He now blogs at iSEOforGoogle a Google SEO Blog - providing tips and techniques on SEO and other Internet marketing aspects. You can follow him on Twitter @iSEOforGoogle

4 Common SEO Errors to Avoid

The task of getting your information in front of potential customers is critical, as search engine optimization or SEO skills have become a vital part of modern business, the skills and techniques required for success continually evolve.

Many large companies have taken to farming out these important SEO tasks or hiring staff just to tackle the job.

That isn’t an option for many smaller businesses that also rely on their web presence to survive, and they find themselves taking on this important task and hoping they don’t make a mess of it.

Here are four common SEO pitfalls to avoid when promoting yourself online:

 

1. Bad Titles

The information that appears in your title bar, the description of your website’s content that appears at the top of an open browser window, is a lot more important than most people realize.

Search engines use that information when looking for the search terms users enter when doing a search, so if the only information in it is the name of your company then that’s all the search engines will see.

People who search for your company name already know who you are, so not being creative and descriptive when titling your page could cost you traffic.

Titles should be loaded with information about the content on the pages. That’s what people are looking for, something that tells them what you and your company do, the products you sell, the services you offer.

Do some research into how people interested in your products or services search for them.

Find out what keywords they use when looking for the products you offer and put those terms in the titles of your web pages. If it’s not there for the search engines to read they’ll never see it.

2. Bad Content

If your website is full of nothing but filler, then modern search engines will know it.

When Google, Bing or some other company offers its users search results that are full of nothing but fluff content designed to be a placeholder for an advertisement, readers get frustrated and look elsewhere for their needs.

That’s why those giants of the online world work hard to create complex search algorithms that can tell the difference between useful information and junk.

How search engines know what they’re reading and how good it is are closely guarded industry secrets, but rest assured they can do it and will give your websites poor search result rankings if your content is bad.

If you’re not Shakespeare, there are plenty of people in the world who think they are and most of them are willing to work to pay the bills. Find one and give her a job.

3. Bad Backlinks

Backlinks, links at other websites leading back to yours, are a critical component used by search engine software for ranking a website or its pages. Creating them can help move a site’s ranking ahead, but only if they’re meaningful.

If your website specializes in hard-to-get car parts, then backlinks from a pet shop aren’t useful.

This is a sort of variation on the notion of content being important. Not only can search engines tell if a site’s content is worthwhile, it can tell if the links on that site should be there.

A shotgun approach to back-linking may seem like a good idea, and it may even give your traffic a temporary boost, but eventually the search engine’s clever programs will figure out the ruse.

4. Failing to Monitor Changes

Making random changes to a website may increase its SEO or it may tank it entirely.

If you don’t have a way to track traffic after you’ve made a change then there’s no way to know if the change was worthwhile or not.

Services such as Google Analytics show exactly how many people came to your site, how they got there and what they did during their visit. This information is invaluable to your SEO work.

While these basic measures will help, they’re just the beginning of your ongoing SEO journey. Keeping up with blogs like this one will give you great advice and keep you on top of changes in the online landscape.

About the Author:
Laura E. is a current graduate student who writes online for car insurance companies to help people save on their auto insurance payments. When not studying or writing, she likes to relax with her coffee and a good book.

6 quick tips to learn SEO

These days Search Engine Optimization or SEO is a household name and almost all generations are well acquainted with the term. However, if you are still wondering what SEO exactly refers to? For your information, SEO is the required modification of online content to make it easier to find within search engines. In the world of internet marketing SEO certainly helps content writers or providers to promote their products and services more effectively. In today’s market, with the cut throat competition going on among the webmasters to rank their site at top level on the search engine, learning SEO online can certainly help you to succeed in the online business.

    • Your first and foremost duty is to make a list of the common words and phrases related to your subject and use them in your content. You can conduct a research on the common phrases and words that people use, when searching for any given information or service. Make sure your wordings are short, snappy and to the point. You can experiment with different searching techniques and can use a variety of words and phrases in a search engine of your choice.

    • Choose keywords that are high in demand but has comparatively low competition. Tools like Google AdWords and WordTracker can help you in this regard by providing statistics about keywords searched for on a monthly basis. Examine the phrases well that are not widely used by websites, which is also disclosed within its statistics section. This is an effective way to stay unique, while providing well-optimized content for the search engines.

    • Your next step should be determining your overall rank on the Internet. The SEO learning process requires you to know where your content stands among your competitors. Services like Alexa and PRChecker can help you to determine your current status in respect of other entrants.

    • Your must assess your competitor’s overall page rank and compare it to yours. Suppose a website currently rank higher than yours, because the information within it has been established for a longer period of time. However, if you discover your rival site does not contain any information about a recent topic, seize the opportunity to offer fresh, high-quality content on your website.

    • You must evaluate your demographic well and provide optimized content for a particular audience. In fact, part of learning SEO online consists of determining who your services or content are for. You can use Google Analytics or iWebTrack in order to check where your page views come from. If you are not satisfied with the results, make changes to your chosen keywords and study your website’s analysis accordingly.

    • It’s best to write about current trends and popular subjects. The best way to learn SEO online is by analyzing what users are currently interested in. Google Trends is there to help you out. It provides the 10 most searched phrases each day. Examine any repeating or related topics and provide content about it.

    Final thought

    Apart from the above mentioned points, there are plenty of other ways to learn SEO as well. Stay updated and keep the aforementioned points in mind to learn SEO online quite easily.

    Author’s Bio :

    This is a guest post by M.S who is a content writer and a financial adviser working with one of the largest MNC in the eastern part of Nevada. She writes on a variety of finance related topics with a special focus on debt which is of course my favourite subject and also write articles on SEO related topics.

  • How Has Search Engine Optimization Evolved?

    When one looks back to the early days of Search Engine Optimization, it is clear just how much the technology and online marketing strategies have evolved. Aside from many algorithm updates from Google, other factors such as ranking, reputation management and of course, social media, have all played a vital role in the constant changes of SEO.
    This evolution is especially important for SEO strategists, webmasters and website owners, as the changes over the years have also brought new responsibilities into the role of Search Engine Optimization. Understanding how SEO has changed, and what is needed to ensure those crucial high rankings are both vital to stay ahead of the game.

    Organic Web Strategies – the New Search Engine Optimization? 

    When Search Engine Optimization began to take hold in the early part of 2000, the rules were far simpler. SEOs simply needed to focus on on-site optimization and linking strategies in order to get results. Over the years, other elements were added, such as good content, off-site work and smart keyword research. Today, SEO has become a constantly evolving online marketing tool, integrating a number of additional elements to ensure the best results.

    Some of the factors that are now vital to Search Engine Optimization success include:

    • Social search – with over 20% of our time is spent on social networks, users are changing the way that they find information online SEO campaigns therefore need to incorporate social media strategies as part of their online campaigns to reach the huge numbers of web users on major social networks.
    • Content – solid content strategies have also become more essential than ever, company running blogs being essential to boost traffic and ensure consistent, unique content that assists traffic and usability. Along with traditional web content, infographics, apps and interactive content are also becoming the norm.
    • Reputation – this has become a vital aspect of Search Engine Optimization. New Google algorithm updates have made reputation, trust and authority one of the most important ranking factors. This makes websites such as Wikipedia, major newsgroups and retail giants feature high in the SERPs. Social media monitoring, traffic analysis and ranking are all core elements of reputation management.
    • On-site – elements such as accessibility, all-inclusive keyword research and strategising, linkbuilding, search verticals in images, video, mobile, web pages and social platforms plus recent search protocols, for instance Schema.org, Rel=Author and video XML sitemaps, are now a basic part of any Search Engine Optimization strategy.
    • Local search – Google maps opened the world up to social search using geolocation, allowing web users to find businesses and services in their exact area. From an SEO point of view, maps offer a way to optimise on a local scale, reaching users who are very close to that crucial buying point.

    SEOMoz’ Rand Fish had some interesting views in the slide show The Death & Rebirth of SEO. In his words, ‘search is no longer living in a vacuum – today it lives in the broader inbound funnel’. Simply put, what this means is that the basic SEO practices are not enough to ensure results in today’s age of evolved Search Engine Optimization – SEO should be seen as a broader picture to ensure online marketing success.

    Author Bio:
    Alek Jones discusses a number of search marketing trends, offering a wealth of resources for businesses who are seeking web design and online marketing information to help them improve their presence online.

    7 quick tips on On-page optimization

    On page optimization is one of the very first step of SEO which every webmaster should look into. On-page optimization can be defined as an art of making your website search engine friendly. It is one of the most important aspect of SEO and the easiest to learn, yet most of the people either simply ignore it or hire someone else to do this for them because they do not want to take the pain of doing it themselves.

    Hiring a SEO professional to do this can be very expensive sometimes. However if you have a basic knowledge of the basic structure of a webpage you can do it yourself. Here are a few useful tips on on-page optimization.

    1. Include your main keywords in your domain name

    Many people do not think about SEO right from the start, they build the whole website and then think about it if its search engine friendly or not and how they should optimize their website. When this work should have been done throught the desgning process.

    It is better to think about all the aspects of SEO at the very beginning of the process. Always choose a domain name that includes your most primary keywords for example, suppose if you sell flowers in florida then you should have a domain name like http://www.abcflowers.com. After registering the domain, design the whole site structure keeping in mind your primary keywords. Include your keywords in the directory names and subpages of your website. For example,

    http://www.abcflowers.com/florida-flowers/ or

    http://www.abcflowers.com/floridaflowers.html or

    http://www.abcflowers.com/florida-flowers/flowers.html

    2. Make your site user friendly as well as search engine friendly

    Your site should be readable by humans and search engines, so keep them both in mind while designing your website. Do not design a website that is completely made in flash or is loaded with images. Search engines can not read whats written in your images or flash so make sure that you have enough text available on your webpage.

    If your webpage contains javascripts or styling instructions try to keep them in a seperate file inorder to give prominence to your text.

    Try to use your primary keywords at the beginning of the webpage with a keyword density of 2-3%. Thus a webcopy of 500 words would contain your primary keyword 10-15 times. Just be natural and write something that makes sense, do not stuff your webpage with keywords.

    3. Write unique and descriptive title tags for each webpage

    Title tag is one of the most important aspects of SEO so make sure you utilize it properly. Write a unique title tag for each webpage of your site. The title tag gives a search engine a good indication as to what the webpage is all about, so make sure that you use your primary keywords here also.

    While writing a keyword rich title try to be as descriptive as you can, because at the end its the user who you are appealing to to visit your site. For example the title for our flower website should be something like this.

    Flowers Shop Florida – lilly, white rose etc flowers by abc shop.

    4. Write brief and unique description tags for each webpage

    Description is the kind of a summary of webpage. The text that you use in this tag is displayed below your title in the search results so it is always better to write a short description as to what that webpage is all about. Try to include your important keywords in the description but make sure that you do not fill it with keywords only.

    Always use seperate descriptions for each webpage which describes about the webpage without looking spammy. For example, description tag for our flower site would look something like this.

    A flower shop based in Florida providing all kinds of flowers.

    5. Optimize your images

    As search engines can’t read what’s written in your images it is always advised that you prefer text more over images. But if you have to use images optimize them too so that the search engines can get the idea of what the image is of.

    Always use an ALT text with the images that you use on your webpages, in this ALT tag describe what the image is about. Include your primary keywords again making sure that you do not stuff them.

    6. Use your keywords in headlines

    Headlines are considered as important indicators of the page, search engines give importance to the phrases that are encased in header tags such as H1, H2, H3, etc. H1 is considered most important and your first headline should be labeled with this tag. If the header tags make your text look too big, then you can change the size of the headers by creating style instructions.

    You can start your webpage with a heading using H1 tag including your most important keywords and then you can divide the whole page into sub-topics where you can use the remaining tags including your other keywords.

    7. Build an indexable navigation and a sitemap

    It is very necessary that you contain text link navigation to your other webpages so that the search engines can follow these links as most of the search engines find it difficult to index other kind of links.

    Always build a site map for your website that links to each and every webpage of the website and it itself is linked from all the webpages.

    ABOUT THE AUTHOR:
    This post was brought to you by Akash Kumar who is the editor at iSEOforGoogle.

    New aspects of SEO

    For many years, online marketers understood just how SEO worked. They understood that keywords appealed to search engines, and they knew that they had to create content that contained keywords and keyword phrases that potential clients or customers were searching for.

    However, Google has made some very profound changes recently, including the new algorithm method and its own social media site. Online marketers must realize that these two changes have significantly impacted how SEO works.

    Panda update

    First, the Panda update targeted low quality sites that were obviously made to appeal to the search engines. These sites were poorly written, designed and executed. They contained black-hat methods and content that did not even make sense at times. These sites were not made for people who were searching for information; they were made to make a quick sale, and Google respectfully handled these types of sites. As a result, many sites, such as eHow, Hubpages and Squidoo, suffered from a loss in traffic — since Google decreased these sites’ page rank.

    Google+

    Google+ is Google’s social networking site. While it may seem like just another social media site, it is actually much more. Google is using this site and the new plus 1 button to help with certain SEO aspects. Google is giving power to the users, allowing them to decide what they deem as a high quality website.

    The plus 1 button is Google’s version of the “like” or “thumbs up” button. However, unlike Facebook, Youtube and Twitter, the plus 1 button operates on a search engine scale. The more plus 1s a site has, the higher it appears in search results. Also, that site is shown to people whose friends have plus 1′d the site.

    How you can benefit from the new aspects of SEO

    Stop creating content that is specifically made for search engines. Instead, create content that people are searching for — content that is unique and informative. Google greatly favors sites that are very unique. Also, make sure that your site has a limited amount of placed ads. While two or three ads won’t hurt your rankings, any more than that will probably raise red flags.

    It is important to note that keywords have not truly lost their meaning. Google still places relevancy on sites based on certain keywords, but they are not as important as they used to be. Keep that in mind.

    Also, when people view your site, compel them to press the plus 1 button next to your site’s URL in the search engines. Google has also made it possible to include a plus 1 button within your site via html code. The plus 1 button is like a continuing word of mouth marketing strategy; you want to accumulate as many plus 1 clicks as you can.

    As the Internet changes, new SEO methods will undoubtedly develop. You must always research new ways to optimize your site.

    This information was brought to you by Fatwallet.com, home of HP coupons, cash back, and deals.