How to: Six simple tips to increase traffic to your website

“How to get more traffic to my website” has got to be the biggest question of today’s internet age. Whether you are a large corporate or an in-house firm, traffic is the need of the day. Most of the online businesses fail due to lack of adequete traffic, but you can avoid this by following sound internet marketing techniques. Here are a few methods you can use to increase your website traffic.

1. Optimize your website

If you already have a decent site up and running but you are not getting any traffic, the first thing you can try is to rank in the SERPs. Start off with some keyword research, find a decently searched keyword with moderate competiton and optimize your site for that particular keyword. After you are finished with the on-page optimization, try your hands on some link building. Increase the number of inbound links to your website, submit to authorative directories, write some articles on your field of expertise and submit them to popular article directories, get active on popular forums in your niche, leave out useful comments on related popular blogs, exchange a few links with trusty sites related to your niche and see if you can rank within the top 10 for your targetted keyword.

Ranking in the SERPs takes time, it can be 3-6 or even 12 months, depending on the level of competition and the aggresiveness of your link building campaign, so be patient.

2. Start blogging

It is possible that you get some traffic, but you are stuck without any growth due to low amount of traffic. If that is the case, start a blog and start writting. Don’t be afraid to spill out a few secrets, let your visitors know the level of expertise you have in your niche. Try to hold your current traffic by blogging about what your users require, this will help them bring more traffic to your site by referring you to their friends and family. Post about something your users would want to read, ask yourself a few questions like “What answers could I be looking for as a visitor”, and try to answer them in your blog post. Keep your style of writing professional, to the point, yet enjoyable to read.

3. Get active on Social Media sites

Register your company profile on sites like Facebook, Twitter, LinkedIn etc. These sites are now seen more as a brand management tool than anything else. Due to the authority of these sites, you have a good chance of ranking for your company name with your profile on these sites. You can also use your keywords here to have a better chance of ranking in the SERPs with these profiles. Provide a direct link on your homepage to your social profiles so that your visitors can follow you there. Engage your visitors, let them know about you, your company, upcoming products, events, news and changes in your niche. Promote your blogs posts on your social media profiles. Communicating via social media gets you a great opportunity in converting your visitors into real time customers.

4. Guest Blogging on popular sites

Guest blogging is gaining in popularity and with platforms like MyBlogGuest people are getting a direct exposure with blogs interested in guest posting. More and more blogs have now started accepting guest posts. Guest blogging can provide you the exposure you need, your level of expertise and knowledge gets exposed to a broader range of traffic. Guest blogging can turn out to be decisive factor for your blog in terms of traffic and links. Try to find out blogs within your niche that accept guest posts, write an informative post for them in return for a link to your website. This way, you not only get traffic but also free inbound links. The real plus point of this is that if your posts gets published on popular blogs people treat you as an authority in your area of expertise.

5. Give something out for free

Give out something for free, it can be anything from a free coupon, product, service or advice. Just don’t be afraid of giving things out for free ocassionaly, because this will bring more people to your site, everyone loves the idea of something being free so it will more and more amount of traffic. The people you give out to free will refer you to their friends and family. You can ask them to write a review on their site about your products or services they will be happy to help.

You do get traffic from giving out things for free but its upto you to hold on to this traffic.

6. Build a PPC campaign

All of the mentioned above can take you some time to get traffic, but if you are looking for traffic instantly sign up with popular Pay Per Click programs with popular search engines like Google for Google Adwords, Yahoo or even with Facebook. It only takes a few minutes to setup a PPC campaign with these services and you will start getting traffic immediately but remember your site needs to be good enough to convert this traffic into sales, so make sure that you are ready to recieve the traffic.

CONCLUSION: For people to appreciate you, you need to build something so useful that you are able to hold onto whatever traffic you recieve. So first make your site so useful that those once visit you come back to you for more. Remember behind every successful site there is some useful content. So roll up your sleeves and start working, choose the best marketing technique that you find suitable for you and get the traffic flowing to you.

If you liked the post please take some time to promote this post to others via Social media or your own blog. So that maximum people can benefit from this post. You can also use the sharing buttons below.

ABOUT THE AUTHOR:

Akash Kumar is an aspiring blogger and writer based in India. He holds a great interest in SEO and blogging. He now blogs at iSEOforGoogle - a blog providing tips and techniques on SEO, Link building, Social media and other Internet marketing techniques. Follow him on Twitter @iSEOforGoogle to stay updated with his new posts and articles.

Tips to emerge as a marketing copywriter

*Copywriting

*Copywriting (Photo credit: Bazstyle | Photography)

Every business needs a strategic marketing policy for its growth. A well marketed product has better reach and forms the prime element of any business organization. An in depth analysis of the term marketing will reveal that, marketing is to:

  • Realize who the customer is
  • Fulfill their needs
  • And, retain them

Since, customers are the primary focus in marketing, marketing agencies constantly evolves ‘brand’ new techniques to promote their products. Over the recent years, the internet is fast progressing throughout the world. With more people increasingly becoming active over the internet, agencies are now shifting their focus towards cyberspace. With the aid of search engines, maps, apps, and social networking sites, the agencies are now using a marketing strategy known as personalized marketing.

As we scroll through pages, we come across certain captivating content. They make us take instantaneous decisions about buying, calling for further information, visiting stores to check out the products and so on. So, what is that, that drives us to make an immediate decision (or at least think of it?). It is the content written by the copywriters. They are the writers who create content for sales pages, commercials and direct mails.

So, what does it take to be a copywriter?

If you are a person, who cherishes writing, well, this can be an ideal field for you. But, becoming an established copywriter isn’t that easy. The content which you write must be pleasing and should drive the public to purchase the product. To become a successful copywriter, you should first be a good writer. So, I’ll begin with a few tips to write better and then I will gradually move towards tips on copywriting.

  1. Read a lot:

    1. Wait, don’t think, “I want to become a writer, not a reader.” There is a significant fact behind this. As you start reading more, you will come to understand, how to structure your writing and the trends in writing. This will give you an idea about switching tenses, grammar, use of adjectives and so on.
  2. Pen down all your thoughts:

    1. Our mind is constantly thinking about something. Lots of novel ideas and concepts might get your attention at one moment and leave you wondering about it, the next. So, it is advisable to have a scratchpad and a pen to jot down all your thoughts, so that you can use it when you write.
  1. Keep it simple:

    1. You don’t need to use complex words from your vocabulary or use complex sentences to prove your writing skills. The well received articles are always precise, simple and easy to understand. So, keep it as simple as possible.

Now, here are a few guidelines to become a good copywriter,

  1. The foremost thing any article should have is a ‘title’. A catchy title always attracts and engages the readers for further reading. So, try to come up with a captivating title (and a short one) for your content.
  2. Persuasive writing is another vital part of copywriting. Don’t end up writing over exaggerated content, while trying to be convincing. Authentic facts are always welcomed by the readers.
  3. Learn to split your content into shorter paragraphs. Readers find it less interesting to go through lengthy paragraphs. You can also use bullets for your content. This will highlight important content and readers can choose their information quickly.
  4. Maintain the balance of the article. Use short and long sentences alternately. Remember that a sentence should not have more than 15-16 words. Long sentences tend to become difficult to interpret and the readers have to read through the sentence multiple times to understand.
  5. Avoid stereotypical words like ‘redefined’,’ the next big thing’,’ to a whole new level’ and so on. People are subjected to these words from time unknown. They are no more ready to receive such articles.
  6. Always use the word ‘You’ instead of subscribers, customers and public. Remember that you are writing directly for the people and not for something else.

Now, these are some of the basic guidelines for better copywriting. Remember that there are lots to learn as they come. Write as much as possible, and one day you will ultimately discover your own style of writing.

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Best Social Media Marketing tips to increase your blog readers

Social media marketing helps to increase your blog readers because social media sites like Facebook, Twitter, LinkedIn, Pinterest, Google+, etc… are used as the common tool for communication,it is the platform for internet users who can share various types of data and can communicate with each other. Getting website traffic through social media sites is known as social media marketing. This type of marketing helps in building links and is considered to be one of the key seo strategies. The more blog readers you get the more web traffic you receive.

The following are some of the best social media marketing tips to increase your blog readers:

  1. Maintain blogs with quality articles, to generate traffic from search engines it is important that you must write great articles. Use of keywords in the article should be appropriate with every post or page on your blog. Perform a keyword search and avoid stuffing, keyword density should be tracked using a checker or some other tool. You can seek advice from a content management team at an online marketing agency, who can write great articles for your site and increase the number of blog readers.
  2. Offer plugins or share buttons, most readers like to share the interested content to others using social sites if you offer plugins or social media buttons. It makes it very ease for them to share just by clicking a button, so install plugins at the end of content on your blog. This will increasechances of sharing content on different sites and getting new blog readers.
  3. Recycle or repost others content, if you find any valuable and good content on others website then doesn’t hesitate to share from their website to your social sites. As people who read content of others from your site feel it is informative and may go to your site for more information. In this way you benefit when you post others content to your social circles.
  4. Allow guest blogging on your site,allowing guest authors to write niche articles on your blog helps you to get more traffic. At the same time writing for others blogs can also help you in increasing the number of incoming links, specify an author bio at the end of the post and reply to all the comments. In this way you can maintain good relationship with blog readers.
  5. Promote your blog through social media networking; link your blog from your social media profiles. Make sure your blog is very simple to access by implementing plugins so that readers can share your blog post. Also make sure your blog is included in all your profiles.
  6. Make best Use of twitter to promote your blog: Try to host a tweet chat with your blog readers about your new post, this could help you to come with new ideas, and positive conversations will help you in getting new blog readers and make your brand more popular.
  7. Include video blog in your website:  Having videos on your site helps readers in many ways, Since users find videos to be more informative and at the same time they feel them to be more interactive. Note that videos spread viral on all social media platforms this way you get more website traffic when you include videos and this increases your blog readers.
  8. Add social book marking tools for your blog:  Create a social book mark tool to your website or blog so that it helps readers or visitorsto store and share the content to most popular social sites.
  9. Blog appearance: Make use of different platforms that are available online to bring great look to your blog, organize proper navigational layout that is organize your links.

Kate Ford is Tech writer from the UK. Catch her @thetechlegend on Twitter

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Top 10 SEO Myths of Today

Search engine algorithms have become very advanced these days. From the times of keywords, meta tags and links they have come to social signals, domain authority and branding. But still many of the people in the industry remain so much uneducated when it comes to SEO that it leads to a myth being born everyday. As they say “A little knowledge is dangerous”, this seems to be the case with all the SEO myths around.

It is very unfortunate that so many people still believe in these myths and preach it to the others. So what are these myths lets have a look.

1. High PageRank helps in rankings

PageRank(PR) still holds a very strong myth around itself. Most of the people are more concerned about their PR instead of their rankings. The most common belief about PR is that a site having higher PR will rank better than sites having lesser PR. But that is not true, PR is all about getting links from pages (see the definition of PR), but the ranking algorithm is much more complex than that. Google has more than 200 ranking signals that it uses to rank pages. PR is still a ranking signal but its not the only one, there are plenty more important things to worry about instead of just PR. You can check it yourself using the SEO for Firfox tool.

2. .GOV and .EDU links carry more weight

The fact that most of the .gov and .edu sites are of very high quality and have a high PR associated with them, most of the people think that link from these domains carry a lot of weight in the search engine’s ranking algorithms. .EDU and .GOV are just another type of domain extension nothing more. This is what Matt Cutts had to say about this.

Some people ask about links from DMOZ, links from .edu or links from .gov, and they say: “Isn’t there some sort of boost? Isn’t a link better if it comes from a .edu?” The short answer is: no, it is not. It is just .edu links tend to have higher PageRank, because more people link to .edu’s or .gov’s.” (source Matt Cutts interview with Stephen Spencer)

If you can manage to get links from authority educational and governmental sites that is good for you, but they are not the only authority links you can get. There are plenty more authority sites within your niche itself.

3. Anchor text is the only ranking signal within links

Search engines are getting smarter with time and as they have come too far from keyword density and meta tags, you can not rely on the anchor text solely. I am not denying the fact that anchor text still carry weight but the things are changing very fast. Anchor text are no longer the only factor that the search engines are considering while crawling links. Bill Slawsky was awesome enough to discuss How a search engine might weigh the relevance of anchor text differently with search engine patents.

4. Meta tags help in rankings

If its except for the title tag all the other meta tags such as keywords and description are NOT important factors for rankings. Its been years since they have been dead in the eyes of the search engines. If you are still putting your efforts in optimizing these tags you are certainly wasting your time. Google made an announcement regarding this on its official webmaster central blog.

5. Linking out to authority domains can boost your rankings

If this was to be true it would have been much easier to rank by simply linking out to domains like Google, Yahoo, Amazon etc. Linking out to related and quality websites improves your user experience and trust.

Having said that it does not mean that you should not link out to authority domains. You should. Its a good practice to link to related sites and pages from your website if it serves value to your visitors. It not only increases the level of trust for your website in the eyes of your users but also the search engines if you strictly stick to relevancy while linking out. So it can be beneficial.

But do not expect to get any advantage for linking out to authority domains which serves no purpose for your website/page.

6. Keyword density is an important part of SEO

I am so sick of hearing this. Unless you are targeting a keyword that literally has no competition and yours is the only page targeting that keyword, otherwise it is not at all important.

I am so much surprised to see that how many people still believe in keyword density and practice this, considering it to be the most important factor for rankings. Check out what the well known SEO experts say about keyword density

7. Forum posting and blog commenting are the best ways of building back links

This is what I hear the most of the times on many of the forums around. Most of the people are so lazy that they can not put their effort into trying something other than this. All these people hate to agree to the fact that links from blogs and forums have been so much abused by the spammers that they have lost their value. How can a link from a page benefit you if its linking out to 100 other pages from the same page. I am absolutely not against blog commenting for links but I certainly can guarantee you that they are not the best around.

8. Linking out to too many sites can negatively affect your rankings

Linking out to sites doesn’t affect you in anyway, not positively not negatively. Unless you are linking to spamy or too many low quality sites you need not to worry about this. The more number of sites you link to the lesser link juice these sites get from you. But this does not affect your sites rankings. Read what Rand Fishkin has to say link juice flow.

9. Link Exchanging is the best way to go for building links

Search engines have always been against any kind of link partnership that isn’t natural and tries to manipulate their algorithms. Whether it be a two-way link exchange or a three-way link exchange these patterns are very easy to observe. And not only search engines have diminished the value of these links but they also penalize the sites involved in these practices once discovered. Matt Cutts announced death of cheesy link exchange a lot ago on his blog. So it is advised to keep away from all kinds of link networks.

10. Putting No-Follow on all the outgoing links will increase my rankings

If this would have been true nobody would have been giving out do-follow links to other sites. If you are mentioning a site on some page of your site that means that adds value to your site, so its a good practice to allow do-follow links on outgoing links that you trust. But I can assure you that adding no-follow on outgoing links won’t help you in anyway. Here’s what Matt Cutts had to say about this on his Google Plus profile.

Okay that was it. Now its up to you to spread the truth around. One advice I want you take from here is that, whenever you come around something you doubt about its better you do some research before you consider it to be true for the rest of your life.

If you really want to be educated enough with SEO. Make sure to follow the top resources in the industry like Search Engine Land and Moz

I have tried my best to cover the most popular myths in the industry. If you have any suggestions or anything to add, let me know in the comments.

If you liked the post please take some time to promote this post to others via Social media or your own blog. So that maximum people can benefit from this post. You can also use the sharing buttons below.

ABOUT THE AUTHOR:
Akash Kumar is an aspiring blogger and writer from India. He now blogs at iSEOforGoogle a Google SEO Blog – providing tips and techniques on SEO and other Internet marketing aspects. You can follow him on Twitter @iSEOforGoogle

All you need to know about Link Building

A couple of years back a link building campaign consisting of forum posting, blog commenting, article marketing, link exchanges and buying a few links would have done the trick, but a lot has changed since then. Link exchange is dead, article directories have been hit by Google Panda, and buying links is more dangerous than ever before. So it leaves us wondering what one should do to build links? I have written this post to cover some of the ways which you can use to build quality links for your site. Most of the advice I will be giving throughout this post is most likely available from a large number of sources but I felt it would be great to bring everything together under one simple post.

Is your site good enough to get a link?
This is a question which I think everyone should ask themselves before trying anything on link building, because if your site is not worthy enough then why should someone link to you? Remember a useful site always gets a link, so if it is not then first make it one.

Link Placement
In recent times Google has started giving value to link placement, it has been observed that links within the content gets more value and links from sidebar and footer the least.

Nofollow & Dofollow
After many of the search engines started to ignore the links containing the no-follow attribute a lot people go out and source dofollow links, but in doing this they do more harm to their link profile. Every website should have a good balance of dofollow and nofollow links both so that your link profile appears to be natural.

Authority Links
I always believe most of the search engines place a great value on the links coming from established and authority sites. Links from sites that are considered as an authority within your niche are the ideal links to have.

Anchor Text and Internal Pages
The most common mistake that a lot of people commit while link building is that they focus most of their time in building links to their homepage and that too with the same acnhor text. Your link profile to look natural must contain links to internal pages with varying anchor text.

Directory Submissions
Directory submission is an important task in any link building campaign. These links make up the numbers when it comes to authority links. Submit to the right directories and they will improve your overall domain trust. A lot of people waste their time in submitting to thousands of free directories when hardly any of them matters much.

Blog Commenting and Forum Posting
Blog commenting and forum posting for links is seen as spam and has been devalued due to many people taking advantage of unprotected blogs and forums. If blog and forum commenting is part of your link building campaign then put some effort in it. Instead of spamming forums and Blogs with “Thanks”, “Nice Post” and other unrelated stuff provide something useful in your comments and posts so that you contribute something to them.

Blog commenting and forum posting should be viewed as more of a reputation building rather than link building. This type of link building is best for increasing the number of nofollow links to your website as most of the popular blogs and forums use a nofollow.

Guest Blogging
After the rise of a lot of Guest Blogging communities like My Blog Guest, it can be viewed as one of the most natural ways to get a link. The idea is to look for related blogs accepting guest posts and offer them your informative posts in return of a link from that post. A well written and informative blog post featured on a popular blog can get you loads of traffic and links.

Link Bait
Link bait is any content or feature, within a website, created specifically to gain attention or generate links to the website. Link bait could be anything from an article to an event or a special feature that can gain people’s attention. A Link Bait can be created either by writing about some topic that has been hardly written on within your niche or offering some useful stuff like free services or coupons to your users or even writing about something controversial.

Conclusion
Although link building is a tough task in itself but a properly planned link building campaign and tracking the progress will make the job easier with time.

Just remember link building is an ongoing process and every link building campaign is different from others.